Galentine's Day Meetup Recap
Promoting your own product through PPT slides is probably the most boring way to go about it.
Because the last time I conducted a workshop to explain about my product, it went well, but it wasn’t fun.
So this time, I decided to do it differently.
Valentine’s Day was around the corner.
And somehow, it made perfect sense to use a “couple’s festival” to promote my women-only app.
Wait what?
Using Valentine’s Day to promote a women-only product?
Yes. And it was gonna work.
Because we weren’t celebrating Valentine’s Day.
We were celebrating Galentine’s Day.
I told my social media manager Somali
“Hey, Valentine’s Day is coming and we need to...”
“…use that day to celebrate Galentine’s day instead and promote TwoXTopia,” she completed.
You know when two people finish each other’s sentences like that, it's an idea worth exploring.
And while planning the event, something became very clear to me:
You win when you play to your strengths.
Somali, being the artistic one, took charge of the invites.
She designed and curated them beautifully, handled logistics, coordinated outreach, and made sure everyone reached the venue smoothly.
I stuck to what I’m good at.
I hosted the event.
I designed and conducted the introduction rounds and ice-breaker games so that strangers didn’t stay strangers for too long.
I also hosted Dumb Charades and a Quiz and personalised them for the women who attended (thanks to the pre-event inputs we had collected)
At one point, we were having so much fun that I almost forgot the actual reason we were there was to talk about the app.
Right before the quiz round, I paused and said,
“Before we continue, I want to tell you about TwoXTopia.”
And someone said, “Finally!”
Before the event began, we had mentioned that it was in association with TwoXTopia - a women-only app.
But I didn’t want to lead with features.
I wanted them to experience the use-case first.
To understand why such a space matters.
And they did.
I just made “Pehle istemal karein, phir vishwas karein” real for them
(Experience first. Believe after)
My vision for TwoXTopia has always been simple :
A space where women can express themselves freely online
and build meaningful connections offline.
This was one small step in that direction.
And it worked.
If you’re a woman who cares about safe spaces, honest conversations, and meaningful connections I’d love for you to try TwoXTopia and tell me what you think.
PS : sorry for posting this so late, we've all been busy planning new meetups and making TwoXTopia better than what it is everyday!

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